FREE DELIVERY IN THE TERRITORY OF THE REPUBLIC OF CROATIA

OUR STORY

I know how it goes! Ten to 250 attempts to tie a scarf around your head... you can't tie it, it doesn't stay tight enough, it falls, it slips... you get nervous and - in the end, you give up both the scarf and tying it. Well, it's all woven into this scarf of mine, that won't happen to you again. Tailored into a special tube, precisely for easier application, it comes with a barcode that guides you to a tutorial on how to tie it for the best effect. Or, as my nieces say: it comes with - "how to do it". It is now fashionable to say so! Well, "how to do it?" Simply. Finally a scarf that you will know how to tie. Report your impressions! 🍀

Ever since I can remember, I've been tying scarves on my head! It didn't start because of fashion. My hair is thick, heavy and curly; I would always be hot under it, and cutting my hair was not an option. I love my hair! Too many summers... If I tied a bun high on my head, because of its weight, my head would hurt quickly, I believe, many women know that feeling when the "root of your hair" hurts! Tied hair would fall from the top of my head, pulling the roots from the forehead further and further back.

"Well, you're going to go bald, don't tighten that hair so much," my dad always tells me. If I didn't want to make it a little easier for myself, the only solution was to literally tie my hair on top of my head. So I would walk around like that while my nieces would laugh at me that "only you wear such funny hairstyles". Over time, I found out that it's easier for me if I tie a ribbon or a scarf around the bun to see if they would take some of the weight and get rid of the headache. But I couldn't find a fabric that wouldn't slip off my head, that wouldn't be too soft, or that would be firm enough, but breathable so that I wasn't hot under it.
 
I would tie everything around that bun of mine - from old t-shirts and pajamas, which I would cut up to random scarves that I would buy along the way, I tried everything. In my spare time, as soon as I finish my duties, even to this day, I grab a hair band, collect my hair in a bun and tie it - my scarf. And so since the age of 18.

AND THEN WITH TIME I UNDERSTOOD

that I had collected a bunch of improvised scarves and that I would like to wear more beautiful patterns and patterns, I connected the composition of the material that holds the scarf on my head, how I have to roll them, how tightly, not too tightly, on which side. A real little philosophy about one such, just by the way article. In addition to having a functional purpose, it can also be a great fashion detail, I thought, how great I found out when I tied one of my scarves at the film festival in Venice and everyone wanted to know where I got it. So how can I tell them in such a nice environment, these are my old pajamas. And she was! And I told them so. We laughed together.

"I WILL MAKE THOSE GIRLS THOSE SCARVES"

I told my family last summer at sea, in 2023 one morning in the middle of August. I dreamed exactly how that scarf should look, I dreamed of tailoring it and sending it to everyone who asked me "how do I do it". I prepared the entire product presentation for my housemates, explained the business plan I have in my head, they were delighted. And whoever I shared my business idea with, everyone was delighted in turn. "Yes, that's exactly you, how come you didn't remember earlier", they asked. Well, I didn't, because we always take the simplest solutions for granted, and it shouldn't be like that.

I spent the winter of 2023/2024 surfing the Internet and visiting yards and plants. Every moment free from media work and obligations, I spent researching factories, tailoring instructions, watching YT sewing tutorials, studying fabric compositions, visiting yardages, trying on purchased material under my fingers, washing it at 30, 40, 60, then 90, wearing those fabrics at home, I knew I wanted to make a quality product! It's like I'm doing it for myself!

IT WAS IMPORTANT TO ME

to be firm enough not to slide off the head, yet soft enough to the touch to leave the real impression of a fashion product, to make you want to have it. And that it is light, comfortable to wear, that you can breathe under it.
 
It was also important to me that it be mostly made in Croatia, that I know where the materials come from, that I get to know the ladies who will sew it well, I simply wanted everything to go without forcing. If it won't work, I won't work. And here I am. How I found the factory, and it's a long and great story, I'll tell you once.

"MY SCARF IS READY FOR PRODUCTION",​

I told mine this summer. From idea to realization - years. They laughed at me with the words "so where before". Well, 20 years of wearing pajamas around your head is long enough! 
 
I returned the construction five times for finishing. The first idea, of the simplest cuts and connections, simply did not work in practice. Volume would be lacking for those with shorter hair. We drew, recut, figured out where to add folds, we came up with a true tailoring construct, originally mine, which is currently in the process of protecting rights.
 
The team that gathered around me almost intuitively is great. The ladies at the factory were so warm, professional and patient, they would tie those scarves on their heads themselves for a test, we would try them, we would laugh and I would explain to them how simple it was, and they would laugh that "they lack 20 years of experience" .
 
And so, somewhere along the way, my scarfwas born , a product that I will be happy to create for you. I want to mention, this is a development project that I truly believe in and your comments, whether affirmative or critical, will be extremely important to me. In its name, my scarf has the word "mama" and this is an indication to me that it was only a matter of time before it would come to life, and I believe that this is precisely the reason why everything has gone so smoothly until now. Right from the first, it was completely clear to me what it would be called. Right from the start, the entire know how of brand building and product creation was clear to me. Right from the first, I knew what and how I should, what and how I wanted. I wanted to make a product of great use value, because according to my own experience, there is simply no such product on the market. If there was - I would buy it. I searched everything. For years. Verbatim! He wasn't there! That's why I made it. 

EVERYTHING WAS SO CLEAR TO ME

that I also wrote my own logo by hand. After numerous suggestions from graphic artists that did not suit me, they were cold and mechanical, computer-generated logos, I simply went to the stationery store, bought markers of various thicknesses and in a hundred colors, bought various sizes of colorful papers and started writing.
 
You can see the final result at the top of this page and on every scarf you will hopefully order. Seeing the results of my own work is a wonderful feeling and I am grateful for that, as I will be grateful for every ordered scarf.

THIS IS A PRODUCT PRIMARILY INTENDED FOR YOU WITH LONG HAIR

It may take some time to figure out how to tie it, but it couldn't be simpler. To make it easier for you, that's exactly why the scarf is designed the way it is. The purchase, after you have registered, if you wish, also leads to the QR code, and the bar code to the video tutorial of tying the scarf for the best effect. You can wear it for swimming, around the house, for a walk, or a night out. It is a real summer product, but I already have ideas for the winter season as well. The key role of the final impression when wearing a scarf is played by your hair, around which everything is woven.
 
Which doesn't mean that you can't play with short hair, with a scarf. You decide the style of how you want to wear it, although I personally like to tie it like a turban. The scarf is partly already sewn into a tube to make tying it easier. And that came from my communication with many women and girls who kept telling me that "they would wear it, but they don't know how to tie it". The material is also important, each scarf is made of natural material so that the skin can breathe, with a smaller proportion of fine satin that gives it softness. Just the right amount, so that it doesn't slip off your head! 😉

ENJOY IT, SEND ME YOUR PHOTOS IN A HEADSCARF, ASK ANYTHING YOU'RE INTERESTED IN, OR I'M LOOKING FORWARD TO SEEING WHERE THIS, THEY TELL ME, "ENTREPRENEURIAL VENTURE" WILL TAKE US.

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